Ocean Spray Cranberries, Inc.
Project: Recruitment Folder/Brochure & Accompanying CollateralArt Director: Christine Case
Ocean Spray Cranberries, Inc. needed a recruitment brochure that doubled as a folder to be used for individuals who have either accepted a position at Ocean Spray, or are seriously considering employment. (So, do I call it a brochure or a folder?) The “fold-chure,” includes information about the company while the pockets are used to store information about the area, such as maps, real estate info, fun things to do, etc. I also created a pad to be inserted into the folder which includes their careers website URL to direct more traffic and therefore potential candidates to their careers site. In addition, a small folding card was created to explain what a specific pocket could be used for and also had lines to be used for contact information, mileage, etc and inserted into a die cut slit in the last panel. “Grow your career,” a headline that went straight to the point,
Blue Cross Blue Shield of Massachusetts
Project: College Relations Department Diversity Recruitment BrochureArt Director: Christine Case
The College Relations department at Blue Cross Blue Shield of Massachusetts needed a brochure that would be handed out at college fairs and similar career-related events. The target for the company’s recruitment campaign was young diverse individuals with a desire to better the health care system and community. The text and images used were geared toward that audience.
Blue Cross Blue Shield of Massachusetts
Project: Diversity Department Recruitment BrochureArt Director: Christine Case
Brochure design for the Department of Diversity & Inclusion at Blue Cross Blue Shield of Massachusetts to be used for diversity recruitment purposes at career fairs, colleges and within the HR department. The graphic represents the unity within the organization amongst a diverse group of associates.
Blue Cross Blue Shield of Massachusetts
Project: Diversity Department Cultural Competency Reference CardsArt Director: Christine Case
Flash cards used for training purposes within the Department of Diversity & Inclusion at Blue Cross Blue Shield of Massachusetts. The design included icons representing each skill. The cards were printed on 100# coated cover and laminated. A drill hole in upper left corner of the cards was used to hold the metal ring that could be opened to insert more cards.
Sunshine & Ravioli
Project: Identity Design for Personal Chef ServiceArt Director: Christine Case
Illustrator: Christine Case
Professionally trained food expert, Alex Allson, contacted me to create an identity for his new personal chef business located in Charlotte, NC. I loved the fun, light-hearted name of Sunshine & Ravioli and opted to approach the logo with the same whimisical feel. I also created the light-hearted, cheerful illustrations for use on business collateral like the tri-fold brochure, stationary system and a clean, simple website.
National Fire Protection Agency (NFPA)
Project: Diversity Recruitment AdvertisementArt Director: Christine Case
Copywriter: Christine Case
Recruitment signage and brochure created while working as the “behind the scenes” Creative Director for a diversity marketing agency. I handled the creative direction and design, as well as all of the copy writing. As the world's leading advocate of fire prevention, NFPA’s mission, in a nut shell, is public safety. So to target new talent for the organization, I focused on the deeper value of the career, which is the involvement in saving lives. Who hasn’t dreamed of being a super hero, saving the world from impending doom? (Come on, admit it!)
Brockton Area Multi-Services, Inc. (BAMSI)
Project: Annual Report for Non-Profit OrganizationArt Director: Christine Case
42-page annual report design for BAMSI, a private, non-profit human services organization providing services to adults and children with developmental disabilities, mental illness, behavioral health, and public health needs. The theme of the report “Hands-on Approach to Caring” was incorporated throughout the report, using stock imagery as well as actual photos of individuals and families of Massachusetts.
