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Ocean Spray Cranberries, Inc.

Project: Recruitment Folder/Brochure & Accompanying Collateral
Art Director: Christine Case

Ocean Spray Cranberries, Inc. needed a recruitment brochure that doubled as a folder to be used for individuals who have either accepted a position at Ocean Spray, or are seriously considering employment. (So, do I call it a brochure or a folder?) The “fold-chure,” includes information about the company while the pockets are used to store information about the area, such as maps, real estate info, fun things to do, etc. I also created a pad to be inserted into the folder which includes their careers website URL to direct more traffic and therefore potential candidates to their careers site. In addition, a small folding card was created to explain what a specific pocket could be used for and also had lines to be used for contact information, mileage, etc., and inserted into a die-cut slit in the last panel. I created the headline “Grow your career,” which went straight to the point.


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Blue Cross Blue Shield of Massachusetts

Project: College Relations Department Diversity Recruitment Brochure
Art Director: Christine Case

The College Relations department at Blue Cross Blue Shield of Massachusetts needed a brochure that would be handed out at college fairs and similar career-related events. The target for the company’s recruitment campaign was young diverse individuals with a desire to better the health care system and community. The text and images used were geared toward that audience.

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BJs Wholesale Club

Project: Employee Referral Program Collateral
Art Director: Christine Case

BJ’s Wholesale Club wanted to get Team Members excited about and on board with their employee referral program as well as to let them know about the benefits they are eligible to receive when people they refer to BJ’s join the team. Senior Vice President/Chief Personnel Officer’s vision was to express what she called “the hidden jewel” that BJ’s Wholesale Club is in when it comes to a successful and thriving career. This theme was weaved throughout the collateral and the employee referral program collateral was rolled out in a six week period using email communication to Team Members, email footers and animated gifs for use in the HR department’s email correspondence, flyers, posters and 24 x 36 signage throughout the clubs.

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Commonwealth Compact

Project: Brand Identity
Art Director: Christine Case

Commonwealth Compact needed a brand identity for their new program, Talent Source. The logo was designed to symbolize and target the diverse group of professionals the program is geared toward, as well as the networking and career opportunities available to individuals who join.

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