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WEB DESIGN & DIGITAL MEDIA

A variety of Web and New Media projects created for a wide range of clients in numerous industries including financial institutions, health and beauty, health insurance companies, real estate and many in between.

Web and Digital: Somerset Federal Credit Union, Roger Williams Park Zoo, Sunshine & Ravioli, Global View Communications, Bristol Pacific Home Builders, BJ’s Wholesale Club, Neighborhood Health Plan of Massachusetts, Blue Cross Blue Shield of Massachusetts, National Fire Protection Agency and Bentley University (well, not necessarily in that order.)

Somerset Federal Credit Union

Project: Website Design
Art Director/Graphic Designer: Christine Case

Somerset Federal Credit Union needed a fresh look for their out-dated website. The challenge was to design the site with easy-to-follow navigation while maintaining continuity within all of the secondary pages. I achieved this with simple, clear navigation on the left, highlighted sections for loans and other important information at the bottom which was utilized on secondary pages, as well as an area for graphics relating to the specific content within each page. This format keeps the viewer interested and engaged while maintaining easy accessibility to important sections such as Online Banking Sign In.


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Roger Williams Park Zoo

Project: 60-Frame Interactive Kiosk
Art Director/Graphic Designer: Christine Case

The interactive kiosk included three main sections, Reducing Waste, Protecting Animal Habitat, and Saving Energy, which branched off into different directions relating to each topic. Totaling approximately 60 individual screens, the kiosk was created as an educational tool for both children and adults. The challenge was to appeal to a child as young as five, while maintaining the interest of an adult. This was accomplished by using a combination of custom illustrations, photography, animation and streaming video, allowing each message to be communicated to the viewer in an interesting, interactive and engaging way. While the child is interacting with the touch screen, the adult is reading important facts about the topics within each category. (I absolutely loved this project!)

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Blue Cross Blue Shield of Massachusetts

Project: Digital Newsletter Design
Art Director/Graphic Designer: Christine Case

The diversity department of Blue Cross Blue Shield of Massachusetts needed a digital newsletter to be sent out electronically to all associates within the organization. I designed the masthead, as well as created the layout and design for the four-page newsletter (only two pages shown here), which included hyper links to various websites, email addresses and application/form fields.

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Sunshine & Ravioli

Project: Website Design
Art Director/Graphic Designer: Christine Case

With budgetary constraints a concern, a clean, simple, nuts and bolts website is what Sunshine and Ravioli, personal chef service located in Charlotte, NC, needed to communicate the message effectively to his target audience. The brand identity created for the company was integrated into the pages, using custom illustration (illustrated by me) and some stock photography to communicate the company’s mission and purpose.

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National Fire Protection Agency (NFPA)

Project: Animated Banner Ad
Art Director/Graphic Designer: Christine Case

For this diversity recruitment ad for NFPA, I handled creative direction and design, as well as writing the headline and body copy. The ad was used on various platforms, both print and digital, including the animated gif web banner ad seen here (three frames).

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BJ’s Wholesale Club

Project: Digital/Web Ad & Twitter Page
Art Director/Graphic Designer: Christine Case

I created a digital ad for BJ’s Wholesale Club’s Diversity Department which appeared in various online job search websites including monster.com. I also created the Twitter page for BJ’s Careers.

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Neighborhood Health Plan of Massachusetts (NHP)

Project: Linked In Page
Art Director/Graphic Designer: Christine Case

In addition to the targeted diversity recruitment ads (see Advertisements), I created NHP’s Linked In page, using the same colors, imagery and headlines as well as the body copy, for brand consistency.

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Global View Communications

Project: Email Marketing
Art Director/Graphic Designer: Christine Case

I designed this graphic to be used in an email campaign which targeted individuals within the diversity departments of specific organizations. The graphic was embedded into Constant Contact and sent out to a selected list of recipients. And when they saw it, they all jumped right out of their chairs, picked up the phone, calling all of their friends and relatives to join in on the excitement! (Are you still awake?!?!! I was just checking!)

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Bentley University

Project: Email Marketing
Art Director/Graphic Designer: Christine Case

This graphic was created for Bentley University to be used within an email diversity recruitment marketing campaign. The graphic was placed into Constant Contact and emailed out to specific email list. (Yawn…I need a coffee, you? Writing all of this bull shit is making me tired. Are you tired of reading it?! Good. At least you’re reading it. It’s not for naught.)

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Bristol Pacific Home Builders

Project: Website
Art Director/Graphic Designer: Christine Case

The website design I created for Bristol Pacific Homes reflected warmth, comfort and beauty — all the essentials when it comes to finding the perfect home. The website included many secondary pages, including hyper links to various floor plan layouts and models. I kept the site simple and easy to follow, with consistency in the navigation and page layout of all secondary pages.

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